THE CHALLENGE

Would you try to de-fuse a bomb without training, practical knowledge and experience? The same goes for business start-ups. You don't need a PhD - you do need know-how, common sense and IN AT THE SHARP END
(The realities of running a small business).

"The benefits of looking after your existing customers are often neglected - the costs of getting new customers can be very considerable." Louis (Case study 24)

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